| Description | | There are a myriad of research methods and the proper selection of each depends on your business plans and objectives. This course examines the key research designs (e.g., exploratory, descriptive and causal) used in marketing research and provides criteria for selecting the best design to meet the client needs. Combining theoretical concepts and an applied, case-oriented approach, the student will come away with a set of decision criteria to assist in the selection of the appropriate method and why. |