Course Details
Class Information

Class Name  204-Qualitative Marketing Research
Description  This course examines in detail the latest theory on and application of some of the most frequently used qualitative research techniques and it considers the key criteria used in selecting a qualitative research design. From a buyer's perspective, the course provides an overview on budgeting for and using qualitative research for advertising, idea generation, product development, and customer/employee satisfaction. This course is intended for primarily junior and intermediate researchers, those who pursue their CMRP certification, or those who have a background in quantitative research and would like a comprehensive overview of qualitative methods.
Class Start:  3/7/2011
Class End:  6/30/2027

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