Course Details
Class Information

Class Name  101 - Introduction to Marketing Research
Description  Marketing research is a rapidly growing area of expertise that includes the design, collection, analysis and reporting of information that can explain or predict social or corporate challenges. This course examines the basic elements of quantitative and qualitative tools and methods that create insights in terms of understanding consumer behavior, public opinion attitudes and successful marketing practices. It is expected that students will learn an overview of the essentials that define market research today.
Class Start:  3/23/2011
Class End:  8/1/2020

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