Course Details
Class Information

Class Name  303-Marketing Management for Researchers
Description  This course will provide participants with a comprehensive understanding of the marketing function. This understanding is crucial because insights gained from marketing research are used to make more informed marketing decisions. Major topics covered in this course include: • Developing a Market Orientation • Understanding consumer behaviour • The role of marketing research in the overall marketing function • Market segmentation, target marketing, and product positioning • Elements of the Marketing Mix o Product o Marketing Communications o Price o Channels of Distribution • Marketing Strategy
Class Start:  7/25/2011
Class End:  6/30/2027

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