Course Details
Class Information

Class Name  203-MR Statistics and Data Analysis
Description  Statistical methods are important tools for any researcher. Basic statistical knowledge is a core competence that no researcher can afford to ignore. Unlike most statistical courses that are too technical and too theory-based, this course takes a practical and applied approach. Building on the material introduced in the Introduction to Marketing Research course, this course simplifies the basic concepts and provides fundamental statistical skills a researcher needs to analyze data.Major Topics Covered in this Course Include:• Creating tables that communicate • Measurement effects: Simpson's paradox, halo effects and ceiling effects • Organizing and summarizing the data: centres and spreads • Margins of error • Significance testing • Samples, sampling and sampling distribution • Probability: basic concepts • Identifying relationships in data: correlations
Class Start:  10/26/2011
Class End:  12/31/2020

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